documenting contemporary artistic movement in all its intuitive eclecticism

Originally founded by Roel Goovaerts and Victor Van Rossem as a two-man collective, bwaa. transformed into a music label after the release of Karel Van Deun's forgotten album 'Zij ziet het zonnige' in 2019. Today, Roel and Victor aim to document the spontaneous creative articulations they see or hear around them, however loud or quiet they may be. The initial focus on music in a more prototypical label-framework is shifting towards a multimedial, cooperative approach. All this inevitably leads to an inherent but not necessarily deliberate eclecticism, which bwaa. fully embraces.